© 2010 Step Beyond Ltd Registered No. 4465316 Registered Office: Maltings • Aston • Stone • Staffs • ST15 0BW
The current economic climate is especially tough for any company operating in the travel and leisure sector.
We can provide cost-effective customer research to give you a valuable competitive edge – whether in motivating people to use your service/visit your attraction, or in identifying how to modify your product, service or attraction to better meet people’s needs.
Expertise
Development of new and existing visitor attractions
Audience or customer profiling and segmentation
Research among high value, premium class passengers
Exploration of visitor behaviour and motivations
Identifying opportunities to attract new customers/visitors and retain more existing ones
Identifying how to cost-effectively add value to your product or service
Market positioning
Development of impactful and motivating marketing and communications
Post advertising evaluation
Developing more beneficial relationships with trade partners
Techniques
Face to face quantitative interviews: on-site, exit, in home, street, airport, exhibitions etc.
Telephone interviews
Focus groups of all descriptions
Depth interviews, incl. paired and families
Accompanied visits
Online surveys
B2B interviews with partners, trade agents, consolidators etc
Mystery customers
Recent clients include:
Star Alliance
Air New Zealand
Accor Hotels
Jetsave Travel
The Herbert
Ironbridge Gorge Museums
West Midland Hub of Museums
Stoke-on-Trent Museums
... enthusiastic, professional, intelligent and no nonsense approach ensures that you hear what 'you need to' rather than 'what you want to' ... won three contracts from the group based on their experience, approach, value for money and excellent track record.
West Midlands Hub of Museums
info@StepBeyond.co.uk