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Steo Beyond Market Research - Techniques
Step Beyond Market Research - Expertise

© 2010 Step Beyond Ltd Registered No. 4465316 Registered Office: Maltings • Aston • Stone • Staffs • ST15 0BW

The central government is putting increasing pressure on local government and partner agencies to ensure they are meeting residents’ needs in their policies and actions.

We provide tailor-made and cost-effective services to help achieve this, bringing our private sector expertise into the public sector and ensuring that taxpayers’ money is used to maximum effectiveness.

Our research won the 2006 Prince Michael International Road Safety Award and was runner-up in the LARIA Research in Excellence Award in the same year.

Expertise

Public perceptions of and reactions to current issues e.g. climate change, care for the elderly, education etc.

General residents surveys

Public feelings towards and experiences of local policing and the criminal justice system

Public attitudes and behaviour relating to driving and road safety

Motorcyclists’ attitudes and behaviour

Development of effective publicity and educational programmes to address problems and issues

Evaluating marketing and publicity campaigns to identify ways of improving future ones

Techniques

Recruitment and establishment of citizens panels

Face to face quantitative interviews:
in home, street, hall tests etc.

Telephone interviews

Postal surveys and self-completion questionnaires

Focus groups of all descriptions

Depth interviews, incl. paired and families

Online surveys

Mystery 'residents'

Recent clients include:

Staffordshire Criminal Justice Board

Staffordshire Fire & Rescue Service

 

Staffordshire County Council

Warwickshire County Council

West Midlands Police

NHS

 

Midlands Safety Cameras Partnership

Staffordshire Police

... they have been able to suggest directions previously unthought-of in our field of road safety.

... has also resulted in the Partnership being published at several International conferences and the work has been met with acclaim...

Midlands Safety Cameras Partnership

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01785 817300

info@StepBeyond.co.uk

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