The current economic climate is creating increasingly tough retail conditions.
We can provide cost-effective customer research to help you compete more effectively, whether in attracting more customers, retaining existing ones, increasing shopping frequency or boosting purchase levels per visit.
Expertise
Development of new and existing retail concepts
Customer profiling and segmentation
Exploration of shopper behaviour, barriers and motivations
Ongoing ‘listening groups’ with customers
Identifying opportunities to attract new customers, retain more existing customers and win back lapsed ones
Awareness and perception surveys
Identifying how to cost-effectively add value to your brand and service
Market positioning
Development of impactful and motivating marketing and communications
Post advertising evaluation
Techniques
Face to face quantitative interviews:
in-store, exit, in home, street, hall tests etc.
Telephone interviews
Focus groups of all descriptions
Depth interviews, incl. paired and families
Accompanied shops
Mystery shopping
Online surveys