"Step Beyond has played a critical and exemplary role in the planning and execution of our research. In particular, while the research briefs given to Step Beyond have been quite explicit in terms of what we want to get out of the research, they have been able to suggest directions previously unthought-of in our field of road safety.
The level of professionalism shown by Step Beyond in relation to meeting briefs, providing guidance and advice and producing results to tight deadlines has greatly heightened the Partnership’s profile in the National Programme. It has also resulted in the Partnership being published at several International conferences and the work has been met with acclaim at the Department for Transport."
Neuroscience has shown that 90% or more of our behaviour is driven by the thoughts, processes and emotions that operate deep within our subconscious mind. Using the latest brain-imaging and eye-tracking technology we can now literally step beyond your target market’s consciousness and deep into their mind to identify their true reactions to your brand, products, website and marketing. The data is collected with high-resolution multichannel EEG equipment that focuses on the brain - the locus where feelings, emotions, and thoughts emerge.
The findings are completely unaffected by what people feel they should or should not say – it is insight in its purest form, and can be applied across channels and throughout the creative process to optimise marketing touch points and dramatically improve your brand’s implicit resonance with consumers.
Neuromarketing has already taken off in the US, Germany and Scandinavia and is now being met with considerable interest by marketers in the UK. To date it has been the preserve of the large multinationals, but Step Beyond can offer it at a price accessible to all. Literally quite mind blowing.
Step beyond your target market’s consciousness and deep into their mind to identify their true reactions to your brand, products and marketing using neuromarketing