© 2010 Step Beyond Ltd Registered No. 4465316 Registered Office: Maltings • Aston • Stone • Staffs • ST15 0BW
Step Beyond has considerable experience of researching food and drink products, packaging and brands.
We help companies to develop successful products and brands by providing clear and actionable insights into consumer perceptions, motivations and behaviour; these can then be used to compete more effectively, create better value or identify where costs could be reduced without affecting sales.
Expertise
Development of new and existing products and brands
Market exploration & segmentation
Exploration of consumer purchase and usage behaviour
Identifying opportunities for new and existing products
Concept evaluation & development
Packaging design and development
Market positioning
Development of impactful and motivating marketing and communications
Post launch evaluation
Techniques
Face to face quantitative interviews: in home, street, hall tests, in-store, exit polls, etc.
Telephone interviews
Focus groups of all descriptions
Depth interviews, incl. paired and families
Accompanied shops / store visits
Online surveys
Recent clients include:
Thorntons
Dairy Diary
Dairy Cookbook
Food Partners
The Vegetarian Society
Butlers Cheeses
Midlands Co-operative Dairies
... a great piece of work ... fascinating and invaluable insight into our customers’ buying needs... provided us with clear direction about our proposed new designs which we were then able to refine and launch with confidence.
Thorntons PLC
info@StepBeyond.co.uk